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A Growing Family of Millions of Diverse People Sharing the Things They Care About Most.

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Reddit is an online discussion board and community, founded in 2005 by Steve Huffman and late activist Aaron Swartz. Despite not being as popular as other social media firms such as Facebook, Instagram and Twitter, Reddit has made its name with niche – and often controversial – discussion groups.

Post

The community can share content by posting stories, links, images, and videos.

Comment

The community comments on posts. Comments provide discussion and often humor.

Vote

Comments & posts can be upvoted or downvoted. The most interesting content rises to the top.

WHAT DOES REDDIT DO?

Reddit is an online discussion board and community, founded in 2005 by Steve Huffman and late activist Aaron Swartz. Despite not being as popular as other social media firms such as Facebook, Instagram and Twitter, Reddit has made its name with niche – and often controversial – discussion groups.

Reddit has more than 100,000 communities, in which over 53 million active daily users share their thoughts and ideas on a range of topics. In fact, Reddit is currently the 19th-most-visited website on the internet, and the sixth-most-popular social networking site.

    57M+
Daily ActiveUniques

    100K+
Active Communities

        13B+
      Posts & Comments

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REDDIT'S BUSINESS STRATEGY

Reddit’s business strategy thus far is a pretty odd one, given that the firm sacrifices the opportunity to make money in order to keep its users happy. As we’ve seen, advertising space sales are the company’s primary revenue stream. However, Reddit does not require email addresses and does not track personal information, losing out on the opportunity to increase advertising through data exploitation, in order to keep its users anonymous.

Get Started On Your Investment Journey with Reddit

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